Pain Management For Patients With Pain And The Process Of...

Pain Management For patients, there are many safe options to help with pain and the process of healing. Users can choose between a number of pain therapy options that fits their needs. When choosing an item to help with pain management, users should consider these things... -What type of therapy is best for you? -Is the person who needs this therapy suffering from physical injuries such as damaged skin tissue? -How severe is the pain level of the individual? Electro Therapy When dealing with pain, any method that can limit these incidents can benefit. The Electro therapy products range in efficiency for the patient. The use of electro therapy is considered a medical treatment that comes in a variety of uses. The devices used to†¦show more content†¦2. The Ease of operation. At a professional facility, a doctor should know how to use these items appropriately. At home, users should have equipment that is easy to use. Consider getting an item with LED display. This can help make it easy to read the settings. Also, users should try to obtain a device with simple push-button controls. 3. Power Electro therapy consists of using low currents to sooth and heal. With that being said, the devices still have different settings and are specified for different areas of the body. Always research the best options for acute and chronic pain. Ultrasound Therapy The use of therapeutic ultrasound has relieved pain for many. It is meant to stimulate tissue beneath the skin s surface by utilizing high-frequency sound waves. These waves can not be heard by humans and creates great convenience with its technology. Many products have easy to use controls and feature different options for acute and chronic pain. When deciding what product is best for you, consider a number of times it may be used. More professional equipment can be used by doctors and therapists on multiple patients and replaceable items can be bought. There are product bundles that come with all the accessories needed, including the ultrasound gel. This gel can be placed on the area where pain occurs and does not stain clothes or irritate the skin. Hot and Cold Therapy Hot and cold therapy has been used by many to relieve pain. TheShow MoreRelatedPain Assessment, Management and Evaluation1327 Words   |  5 Pages ‘Pain is an unpleasant sensory and emotional experience associated with actual or potential tissue damage’ (International association for the study of pain 2014). Pain can be made up of complex and subjective experiences. The experience of pain is highly personal and private, and can not be directly observed or measured from one person to the next (Mac Lellan 2006). According to the agency for health care policy and research 1992, an individuals self-report of pain is the most reliable indicatorRead MorePain Is A Complex Interaction Involving Sensory, Emotional And Behavioral Factors950 Words   |  4 PagesPain is a complex interaction involving sensory, emotional and behavioural factors, so its definition and treatment must include these aspects. According to Loeser and Melzack in Pain: an overview, the best definition of pain is that endorsed by the International Association for the study of pain. â€Å"Pain is an unpleasant sensory and emotional experience associa ted with actual or potential tissue damage, or described in such terms of such damage.† Until the 1960s, pain was considered an inevitableRead MoreEthics And Standards Of Practice1746 Words   |  7 PagesAssociation for Healthcare Quality, 2011). Granger (2013) implies that basic introduction with healthcare professionals addressing a patient, is a first basic step taught within any clinical interaction. Without it patients are lead to feel vulnerable and awkward, therefore trust and confidence is not gained, compromising patient safety. 2. Informed consent is once the patient has received all information in the treatment that is planned, they themselves then make the decision on whether to give permissionRead MoreNursing Management Of A Patient Who I Have Looked After During My Placement1407 Words   |  6 PagesIn this essay, I aim to evaluate the nursing management of a patient who I have looked after during my placement. The setting is High Dependency Unit and the study is based on single day of my placement. I will be using a pseudonym to refer my patient to protect her identity and respect her confidentiality according to code: Standards of conduct, performance and ethics for nurses and midwives (2008). Full consent was obtained from the patient to conduct this study. Dorothy Smith is a 77 years oldRead MoreStreile Dressing Change1261 Words   |  6 Pagesinfection in patients with any type of wound is sterile technique with dressing change. Heavy colonization of infected sites is a risk factor for infections associated with any type of wound but mostly for wounds that penetrate deeper into the skin. Sterile site dressing is advocated to protect the open wound from contamination because it will come in to direct contact with the wound, and sterility is required in order to execute the application of the dressing successfully. The nursing process is an importantRead MoreThe Importance Of Morbidity Rates Of Burn1177 Words   |  5 PagesMorbidity and mortality rates of patients with burns have shown substantial improvements due to advances in burn care. These advances â€Å"Involve treatment such as systemic antibiotic and topical antimicrobial agents, early fluid resuscitation, prompt nutrition, early excision and wound closure, the introduction of engineered tissue therapies, enhancements in critical care therapies, and the introduction of specialized burn centers† (Hinkle Cheever, 2014). The responsibility of the nurse in theRead MoreFever Manifestation853 Words   |  4 P ages Her left lower leg is observed to be red and swollen, with calf measurement on left 3 inches greater than right lower extremity. Cardinal signs and symptoms of inflammation are dolor (pain), calor (heat), rubor (redness), tumor (swelling) (Britannica.com, 2017 ). She is complaining of increased pain to the area, manifested with r ound, yellow-red open wound to area above medial malleolus with moderate amount of thick yellow drainage , wound culture positive for Staphylococcus aureusRead MoreMusic: the Medicine of the Mind784 Words   |  4 Pagesbrain/mind by increasing creativity and problem solving skills; concentration and memory; and speeding up healing. Music increases creativity and problem-solving skills. Music enhances creativity, by positively impacting the right side of the brain where most of one’s creative thought is situated and triggering brain centres which deal with enhancing creativity. For example, according to the article Healing by Music Therapy - Ragas From the online magazine: ‘Akhand Jyoti’, certain ragas (A pattern ofRead MoreSymptoms And Treatment Of Pain1501 Words   |  7 PagesPain is a complex subject that can be confusing for those who suffer with it and is often misunderstood by health care professionals, including physiotherapists. The International Association for the Study of Pain (1979, p.249) defines pain as ‘‘an unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage.’’ However, as Christelis (2011) states it is important to note that this definition requires the sufferer to report theirRead MoreDeveloping An Implementation Plan For Patients With Chronic Pain1650 Words   |  7 Pagespsychiatric units who are diagnosed with chronic pain may be perceived as narcotic abusers. Even with the complete, proper physical and history assessment, it may not be fully determined whether or not they are receiving the sufficient pain regimen. The subjects who take part in this research are patients in a hospital’s psychiatric unit and must be diagnosed with chronic pain in order to fit the category. Healthcare providers classify psychiatric patients to abuse the healthcare system for the intention

Analyse how information is presented in Tabloid and Broadsheet Newspapers Free Essays

This essay will discuss in depth, the techniques both Tabloids and Broadsheets employ to present the information in their respective newspapers. The definition of a Tabloid is a small sized paper with many pictures, whilst a Broadsheet is generally a larger sized paper with a focus more on text than pictures. Size is not the only topic that will be covered in the essay; this essay will also explore the use of language of a paper, the main conventions of a paper such as The Headline and puffs, the use of visual effects such as pictures, adverts and special features such as double page spreads. We will write a custom essay sample on Analyse how information is presented in Tabloid and Broadsheet Newspapers or any similar topic only for you Order Now The title poses the question of â€Å"how information is presented in Tabloid and Broadsheet newspapers†. From the Masthead to the Article the reader is inundated with information, this comes in many forms depending on the paper and its format. Tabloids utilize a number of methods for the transfer of information; this could include the use of Headlines, pictures and use of Language. The use of pictures in Tabloids is crucial to their success and popularity. Like most points the use of Pictures is important but is complimentary to another aspect of Tabloids and would not have nearly the same amount of effectiveness without the other conventions of the paper. The expression that a picture is worth a thousand words is not to be underestimated when examining tabloids. Tabloids often pick their pictures specifically for the type of story they want and more importantly the stance they want to take for this story, for example the picture featured in the Daily Express 6 September 2005 depicted two heavily armed police officers in the recently devastated city of New Orleans. This greatly complimented the article which even though reported on the recent disaster of Hurricane Katrina focused more on the lack of security forces in the area and the actions police had to take to keep control over the general populous. The picture itself did give the reader a feeling of the type of place New Orleans now was, that being a very dangerous one, and so in that sense the picture succeeded in rousing some sort of emotion in the reader before even having set about reading the text. The picture was very sensationalist as was the language and so the two complemented each other perfectly. This use of pictures to complement articles by giving the reader an insight on the article subject is common practice by both Tabloids and Broadsheets. But it is Tabloids who take it one step further and use pictures to stir emotions within the reader which to some extent subsidises and even does away with the need for emotive language within the article but not altogether. As pictures still do in many cases support the text. Everywhere we look on a paper we are consciously or subliminally gathering information. When a reader sees a masthead such as that of The Sun they have already gained information on the kind of paper it is and therefore what kind of stories it features. The Sun’s masthead for example with it’s big and bold white font set on a bright red background suggests that the paper is cheerful, not too serious and is a light read. This information can be gathered simply by the connotations that the actual masthead emanates as well as the simple preconception that the reader has from hear say and maybe previous experience of the paper. One of the main aspects of Tabloids is their use of Headlines and Sub-titles. Tabloids are shrewd in the art of Headlines, they are artful manipulators of language and this is one of the main â€Å"weapons† in their â€Å"armoury†. The Headline is one of the first things a prospective customer sees when browsing through the racks of papers, if the headline sounds appealing then hopefully the paper will be just as good, a lot of Tabloid sales depends on their headlines. Tabloids use such techniques as puns, rhetorical questions, alliteration, assonance and more. These techniques make a headline appealing to the reader and therefore make the paper more appealing, for example, â€Å"Runaway Roadent Rescued† this is a pun regarding the story of a hamster finding its way onto a road and being rescued by a passer by. This play on words is typical among Tabloids but that particular quote was from the 25 September 2005 Sun newspaper. This is directly linked to the use of language in newspapers and also the type of information in newspapers as the headline dictates what the article will be and vice versa. By far the most relevant part of the Tabloid is the news or information which is represented by its use of language. Language plays a critical role in the composition of a Tabloid. As with headlines, techniques such as puns and alliteration are common place within the articles of such Tabloid papers as The Sun and The News of The World. The type of language used in Tabloids can be most easily defined as Sensationalist. This is when the journalist or newspaper use lurid and often exaggerated material in this case, as its general style to gain public attention or sales. This comprises all writing techniques exploited to gain readership. Being sensationalist might also include focusing on one side of the article as is the case with the article from The Daily Express 6 September, in which the article was focused mainly on the action of the police and on the aggression posed to George W. Bush by The Louisiana Senator; † yesterday threatened to punch President Bush if he repeated his accusation that the local sheriffs had failed in their duty†¦ â€Å", this type of focus is another common characteristic of many tabloids who cannot seem to give an unbiased judgement on any situation. In most Tabloids you would find such words and phrases as; â€Å"living hell†, â€Å"boozy† etc. It is not uncommon for Tabloids to coin their own phrases for events, these phrases sometimes get adopted by the mainstream media and sometimes even broadsheets, for example: the very recent events about Roy Keane and his propose move from Manchester United has hailed a new nickname for him thought up by tabloids, The Sun â€Å"Don’t leave Keano† as its headline. While in October 2, 2005 The Observer its opening statement on the story was â€Å"Whatever the future for Keano, Manchester United†¦ † There is a great difference between the average article lengths of Broadsheets and Tabloids. Generally Broadsheets would have the longer more analytical articles whilst Tabloids would stick to their more bias based short articles unless the subject matter is about a scandalous celebrity in which case you would be lucky to see such an article in a Broadsheet unless it really was big news, whilst Tabloids would devote a two page spread no doubt with a big compromising picture of the celebrity in question. The language used is casual, colloquial and often slang. This is how we would talk when addressing friends and so in using colloquial language the Tabloids are only reinforcing their friendly, cheerful image. Opening paragraphs are common place and another main convention in all papers. Their purpose is to give the reader a quick summary of the article topic whilst simultaneously introducing the article. Opening paragraphs do not differ very much between Broadsheets and Tabloids apart from the type of language used in them. Tabloids generally have more action orientated opening paragraphs, a good example of this would be in The Daily Espress September 6; â€Å"BATTLE-hardened Iraq war veterans were among 40,000 troops patrolling America’s stricken Deep South last night as the rule of law at last began to be reimposed. This as an opening paragraph was very action orientated, in the quotation itself please note the â€Å"BATTLE†, the first word being in block capital letters, this was the newspaper itself wishing to obviously highlight this feature. This is not uncommon in Tabloids whose readers skim through the article at best and rely more heavily on the opening paragraph as an insight into the article itself, this action orientated opening was fully intended by the Tabloid and was there to catch the reader’s eye with its Capital letters and its manipulative placing. Broadsheets generally keep their opening paragraphs brief but use more narrative techniques. In The Daily Telegraph, September 6 the article starts of with a quote and goes on to describe the scene following Hurricane Katrina; † as the familiar battered blue Buick station-wagon of her neighbours lumbered into their water-logged street for the first time in over a week. † This type of writing is familiar in Broadsheets who introduce the article in a more composed way so as to avoid both bias and proceed to the analytical approach that many Broadsheets take in their articles. Vocabulary in both Broadsheets and Tabloids vary depending on the paper. Generally Tabloids arguably have a more primitive use of vocabulary while Broadsheets have a more developed use of vocabulary. Quite simply Broadsheets use longer and more complicated words than Tabloids but Tabloids have an excuse. The average reader of a Tabloid is arguably Middle to Lower class, people who want a light read with not too much analysis and intense storytelling which is what papers are, storytellers. So the Tabloids mitigate their vocabulary so as not to offend any lower class readers who did not get the same standard of education as the average reader of The Times for example who is probably from a Middle or Upper class family and might have gone to a good Grammer or Public school therefore receiving a higher quality of education than his Sun reading counterpart. This is all a generalisation and therefore not a totally accurate view on society and who reads what paper, it is a mere illustration of the typical reader of certain Newspapers. Broadsheets on the other hand have an extended use of vocabulary and therefore one can conclude that the average Broadsheet reader is probably not poorly educated and therefore of at least a high lower class background. But the one aspect of all this that is an anomaly is that Tabloids use their language in a more manipulative and therefore intellectual way. The ability to use such techniques as puns and alliteration in an article is a very advanced use of language. This shows that even though on surface Tabloids use less sophisticated language they are really very shrewd manipulators of language. Such as the Tabloid the ever closer to extinction Broadsheet is a newspaper, and as the name suggests its main purpose is to inform the reader of yesterday’s events. This is a big problem for Broadsheets, the fact that we now have twenty four hour news stations working tirelessly round the clock to give the news to the public the minute it happens is posing a threat to Broadsheets. Tabloids on the other hand rely on their light read and fun loving image to sell papers, but Broadsheets have an ever growing task ahead of them. As with most papers the masthead is the first factor that gives off information. With The Daily Telegraph for instance, the paper gives off the connotations of being honest, conservative, traditional and important news not to mention being daily. All of these features make up the image of the paper and obviously that is the image that most people get when thinking of The Daily Telegraph with its traditional but automatically recognisable font. This is correlated with the use of language in a paper as the masthead is an indicator of the general readership of a paper which determines the type of language used in the paper. Comparable to Tabloids the Broadsheet sells on its Headlines and subtitles. Instead of using puns and word play to attract customers it uses comparatively normal headlines and rarely utilizes puns but on occasion does use alliteration. Broadsheet Headlines are a lot more narrative than those of Tabloids, the story rather than relies on opinion and sensationalism, e. g. â€Å"New Orleans was living hell† and â€Å"Families go home to pick over the remnants of ruined lives†. The former of the two quotations is from The Daily Express while the latter is a headline from The Daily Telegraph, both of whom were some might say surprisingly reporting on the same story, The New Orleans disaster. As the quotations illustrated, Tabloids make use of a variety of techniques when composing their Headlines while Broadsheets generally simply tell the reader the subject matter of the article in more sophisticated methods than as was described. This is directly linked with the language used in Broadsheets as the Headline is an indicator of the complexity of the language in the article. The language used in the Articles of a Broadsheet like The Headlines differ to those in a Tabloid. Whilst in Tabloids you would expect to find colloquial and rather simple use of language, Broadsheets are very different in this way. They are analytical in their approach to the subject and without any bias unlike Tabloids. Broadsheets use more complex language with a more narrative style of writing rather than the sensationalist style you would find in a Tabloid. There is also a great contrast in the coverage of a story. In the Tabloid the article was firmly set around the law enforcement in New Orleans centring mainly about issues of action, as well as being very brief partly because there is only so much coverage you can give to the security forces when there is a noticeable lack of them. In the broadsheet article covering exactly the same story, The New Orleans disaster, the article is focused more on the victims and their loss post hurricane period rather than the security situation. The article is analytical offering a post hurricane analysis of all the key individuals to do with the matter. This is complemented by the more sophisticated use of language. The length of the Article is also a lot longer than that of the articles in Tabloids. Tabloids generally report directly on the story while Broadsheets analyse the story. A good example of this would be the recent hijacking of a British tank in Iraq. The Tabloids reported on the story itself and on how the soldier involved was a hero, while The Broadsheets analysed the whole episode, reporting on the story, analysing on why it happened, how it happened giving a step by step account on the days proceedings and the consequences of those events. Tabloids usually hone in on a single story while Broadsheets try to give an analysis on the â€Å"bigger picture†. The differences between Tabloids and Broadsheets are wide and varied. Tabloids are a modern creation, created to contend with magazines rather than the traditional news, they are popular newspapers simply because to find the news the average person can simply turn on the television and any relevant stories will be on. This is how Tabloids can be so successful in today’s markets, they do not bother competing with giving the news instead they give opinion and stories the public want, another reason why Tabloids spend so very much money on exclusive scoops such as the recent wedding of Katie Price (Jordan, Glamour model) and Peter Andre (pop-singer). Broadsheets on the other hand are a victim of circumstance. The world has been changing in the last century and they have been slow to pick up on this, this is a simple answer to their dwindling sales, but they are good at what they do. They give out opinion as well but for the reader’s benefit, it is often thought provoking and welcome by the reader, not subliminal and unknown like the case is with Tabloids. Broadsheets are sophisticated newspapers who give the news in its best possible way, refined and with a touch of sophistication. In conclusion the way information is presented in Tabloids and Broadsheets are varied and quite unique to their respective formats. Tabloids are cunning and develop their stories through their many techniques. Broadsheets are equally if not cleverer than tabloids and still retain their dignity and self worth, but they are fighting a losing battle against todays on the spot news broadcasting. They still have a devoted readership and hopefully a growing one but in the media world it truly is survival of the fittest and Broadsheets are only now realising that evolution is the answer even if it does mean the alienation of a small percentage of their readership. How to cite Analyse how information is presented in Tabloid and Broadsheet Newspapers, Papers

Definition and proposition of philosophy free essay sample

Meaning and Nature of Definition Definition refers to a process or expression that provides the precise meaning of a word or phrase. A definition (defines) correctly made, will be logically equivalent to the word or phrase being defined (defining). Definition may be either of a present established meaning or of a meaning proposed for the future. Deflation may also refer to a linguistic device that provides an explanation or demonstration of a certain term. It may be viewed as explanation of unfamiliar term by using a familiar term, which is a common technique, called definition by synonyms.In the broader sense it may also mean a. ) the verbal manifestation of the meaning of a term, or b. ) the logical manifestations of the conceptual features of an idea, or c. ) the conceptual manifestation of the nature of an object. Definition has 3 parts or elements: Defining is the term to be defined. Defines is a statement that explains or describes the defining property of the defining. We will write a custom essay sample on Definition and proposition of philosophy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Detonate provides the concrete samples of the extension of the defining. II. Different kinds of Definition There are several types of definitions. They are as follows: a. Nominal Deflation explains or Indicates the term as such, not the thing signified by the term. There are two ways on how to give out the nominal definition: By giving the etymology of the term and by giving synonym and equivalent term. B. ) Connotative Definition gives the essential characteristics possessed in common by the individuals. It explains the essence or nature of the terms referent. C. ) Denotative Definition makes the meaning of the term clear by the application of this term to its referent. D. ) Descriptive Definition gives the meaning of a term by enumerating the characteristics. There are woo ways of describing the referent of the term: By giving the property of the referent and By stating the purpose of the referent. E. ) Reporters Definition provides information about how a term is being used In the same way in numerous language games. F. ) Stipulated Definition proposes to use a term In a very specialized way In a specific language game. G,) Operational Deflation Is where all scientific concepts that should be defined in terms of performable operations fall under Ill. Rules of Definition 1 . The defines should be clearer than the defining wherein the latter should tot appear in the former. 2. )The definition must be affirmative or positive meaning it must not define of what is opposite with its defining. 3. ) Definition must not be circular meaning it must not be described metaphorically or by ways of symbolism. 4. )The definition must tally exactly with the object to be defined. The defining must have the same extension as that of the defines meaning one must not be narrower or broader than the other. Meaning of Judgment Judgment or Enunciation is the product of the second mental operation.Judgment is ability to make realistic appraisals of matters of fact Judgment presupposes that the mind has already formed an idea by simple apprehension. The mind now compares this idea with another idea. Then, it pronounces or renders Judgment whether one idea agrees or disagrees with the other. This mental operation is called Judgment. V. Relationship of Judgment and proposition Proposition, as the term, is the external expression of the concept, so the Proposition is the expression of the Judgment. The Proposition may be defined as a verbal expression in which we affirm or deny an attribute of a subject.It is also sometimes defined as a verbal expression enunciating or Judging a truth or falsity: for it is characteristic of every proposition that it must be either true or false. VI. Nature and Structure of Proposition Proposition is the simplest meaningful system composed of concepts. It is a declarative sentence, which expresses a relation of affirmation and denial between two terms. A proposition is affirmative when one term is affirmed to another term. A proposition is negative when the subject term is denied or negated by the predicate term. It is composed of three elements: subject, predicate and copula.The subject term is that about which something is affirmed or denied; predicate term is that which is affirmed or denied of the subject term; copula indicates the agreement and disagreement between the subject and predicate. VI. Different qualities of Proposition The quality of a proposition is the relation established between the two terms of the proposition. There are two qualities of proposition: Affirmative and Negative. A proposition is affirmative if there is an agreement between the two terms(both the object and predicate agree to each other. A proposition is considered negative when there is an disagreement(the predicate is denied of the subject). Or, proposition that expresses the objective non-identity of the subject with the predicate. VIII. Different quantities of Proposition The quantity of a proposition refers to the number of individuals to whom the subject term applies. There are three quantities of proposition: Universal, Particular and Singular. Universal quantity is the proposition wherein the predicate is affirmed or denied of the whole extension of universal subject.Particular quantity is the proposition wherein the predicate is affirmative, or denied only of a part of the extension of a universal subject. Singular quantity is a proposition wherein the predicate is affirmed or denied of a single individual. Universal Quantity of a Proposition: Most politicians are not moral persons. The predicate moral persons does not contain any sign of singularity. In as much as the copula are not is negative, then the predicate is, therefore is, universal. Example of Predicate Quantity of a Proposition: The predicate a life of goodness is not singular cause an article a can never be a sign of singularity.In as much as the copula is is affirmative, it follows that the predicate is particular. Example of Single Quantity of Proposition: The 1st president of the Philippines is Emilio Gondola. In the given proposition, the predicate Emilio Gondola is a proper noun. Because proper noun is a sign of singularity, we therefore should consider the predicate of the proposition as singular. Example of affirmative quality of proposition: Writer is the health and well-being of the soul. Example of negative quality of proposition: Some bananas are not sweet

The Consultants free essay sample

The Consultants, failed in getting their clients to concede to the difference in thinking about the merger. Susan Barlows lack of experience in mergers coupled with Kelloggs ineptness in handling sticky situations led to the chaotic mess. The consultants considered everything that the CEO said, without asking any questions, or getting their doubts cleared. The biggest mistake they made was to never apply their critical thinking. Susan, in her initial briefing with Mr. Kellogg, did not apply her skills as a consultant. Though Kellogg seemed overconfident and patronizing, she discarded off his behavior as a typical entrepreneur turned CEO. She should have played the devils advocate to investigate others views in the merger and understand its need and importance. She should have been more pro-active and done her own bit of research and fact-finding. This would have given her better idea of whom to talk to.They also did not manage their time well. We will write a custom essay sample on The Consultants or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They could have got more work done during the first week. They were far from being proactive or reactive with the appropriate actions. They obliged by the CEOs arrangement of interviews and did not ask questions about it. The situation went averse and unpleasant and they chose not to express or discuss these outcomes with the two bosses, not with the other employees that were contacted. All these indicate to her lack of expertise in mergers and inexperience with handling clients. The consultants should not have postponed the problem, instead they should have identified the core issue and effectively collaborated with the two companies with clear communication and understanding.2. Royce exhibits a skewed understanding of mergers. His limited involvement with the people of his firm, no exposure to a merger situation previously led to his misunderstanding about the complexities that emerged out of mergers. Royce believed that all post-merger work was complete despite important post-merger tasks like finalizing hierarchical levels, reporting structures, executive titles remained pending. Gray, on the other hand did not do any fact-finding to ascertain the progress of the merger and blindly believed his clients viewpoint. Gray here should have been present in person in the meetings and then report to Royce how important it was to complete the hierarchy and reporting issues before beginning with policies realignment. He could use research data on mergers to back this up.there is a discord in the new companys policies hence Royce should have made sure that everyone was on the same page, the team and management to maximize synergy between the two merging entities.3. Both the parties seem to be experiencing cognitive dissonance where there is a lack of trust that is driving both the parties. The first step I believe should be to bring in a merger expert. Reform the policies which would be centered between cutting costs and achieving a merit based organization rather than strictly keeping some policies and disregarding others. As a third party I would recommend both parties to improve communication to be on the same page.

Blackbeard the Pirate - Edward Teach

Blackbeard the Pirate - Edward Teach Blackbeard - Early Life: The man who became Blackbeard appears to have been born in or around Bristol, England around 1680. While most sources indicate that his name was Edward Teach, various spellings such as Thatch, Tack, and Theache were used during his career. Also, as many pirates used aliases it is possible that Blackbeards real name is unknown. It is believed that he arrived in the Caribbean as a merchant sailor in the last years of the 17th century before settling on Jamaica. Some sources also indicate that he sailed as a British privateer during Queen Annes War (1702-1713). Blackbeard - Turning to the Pirates Life: Following the signing of the Treaty of Utrecht in 1713, Teach moved to the pirate haven of New Providence in the Bahamas. Three years later, he appears to have joined the crew of pirate Captain Benjamin Hornigold. Demonstrating skill, Teach was soon placed in command of a sloop. In early 1717, they successfully operated out of New Providence capturing several ships. That September, they met with Stede Bonnet. A landowner turned pirate, the inexperienced Bonnet had recently been wounded in an engagement with a Spanish ship. Talking with the other pirates, he agreed to temporarily let Teach command his ship, Revenge. Sailing with three ships, the pirates continued to have success that fall. Despite this, Hornigolds crew became dissatisfied with his leadership and by the end of the year he was forced to retire. Pressing on with Revenge and a sloop, Teach captured the French guineaman La Concorde on November 28 off St. Vincent. Discharging its cargo of slaves, he converted it into his flagship and renamed it Queen Annes Revenge. Mounting 32-40 guns, Queen Annes Revenge soon saw action as Teach continued capturing ships. Taking the sloop Margaret on December 5, Teach released the crew a short time later. Returning to St. Kitts, Margarets captain, Henry Bostock, detailed his capture to Governor Walter Hamilton. In making his report, Bostock described Teach as having a long black beard. This identifying feature soon gave the pirate his nickname Blackbeard. In an effort to look more fearsome, Teach later braided the beard and took to wearing lit matches under his hat. Continuing to cruise the Caribbean, Teach captured the sloop Adventure off Belize in March 1718 which was added to his small fleet. Moving north and taking ships, Teach passed Havana and moved up the Florida coast. Blackbeard - The Blockade of Charleston: Arriving off Charleston, SC in May 1718, Teach effectively blockaded the harbor. Stopping and plundering nine ships in the first week, he took several prisoners before demanding that the city provide him with medical supplies for his men. The citys leaders agreed and Teach sent a party ashore. After some delay, his men returned with the supplies. Upholding his promise, Teach released his prisoners and departed. While at Charleston, Teach learned that Woodes Rogers had departed England with a large fleet and orders to sweep pirates from the Caribbean. Blackbeard - A Bad Time at Beaufort: Sailing north, Teach headed for Topsail (Beaufort) Inlet, NC to refit and careen his ships. On entering the inlet, Queen Annes Revenge struck a sandbar and was badly damaged. In trying to free the ship, Adventure was also lost. Left with only Revenge and a captured Spanish sloop, Teach pushed into the inlet. One of Bonnets men later testified that Teach intentionally ran Queen Annes Revenge aground and some have speculated that the pirate leader was seeking to reduce his crew in order to increase his share of the plunder. During this period, Teach also learned of the offer of a royal pardon to all pirates who surrendered before September 5, 1718. Though tempted he was concerned as it only cleared pirates for crimes committed prior to January 5, 1718 and thus would not pardon him for his actions off Charleston. Though most authorities typically would waive such conditions, Teach remained skeptical. Believing that Governor Charles Eden of North Carolina could be trusted, he dispatched Bonnet to Bath, NC as a test. Arriving, Bonnet was duly pardoned and planned to return to Topsail to collect Revenge before sailing for St. Thomas. Blackbeard - A Brief Retirement: Arriving, Bonnet found that Teach had departed in a sloop after plundering Revenge and marooning part of his crew. Sailing in search of Teach, Bonnet returned to piracy and was captured that September. Having departed Topsail, Teach sailed for Bath where he accepted a pardon in June 1718. Anchoring his sloop, which he named Adventure, in Ocracoke Inlet, he settled in Bath. Though encouraged to seek a privateers commission by Eden, Teach soon returned to piracy and operated around Delaware Bay. Later taking two French ships, he kept one and returned to Ocracoke. Arriving, he told Eden that he had found the ship abandoned at sea and an Admiralty court soon confirmed Teachs claim. With Adventure anchored in Ocracoke, Teach entertained fellow pirate Charles Vane who had escaped Rogers fleet in the Caribbean. New of this meeting of pirates soon spread through the colonies causing fear. While Pennsylvania dispatched ships to capture them, the Governor of Virginia, Alexander Spotswood, became equally concerned. Arresting William Howard, the former quartermaster on Queen Annes Revenge, he obtained key information regarding Teachs whereabouts. Blackbeard - Last Stand: Believing that Teach presence in the region presented a crisis, Spotswood financed an operation to capture the notorious pirate. While the captains of HMS Lyme and HMS Pearl were to take forces overland to Bath, Lieutenant Robert Maynard was to sail south to Ocracoke with two armed sloops, Jane and Ranger. On November 21, 1718, Maynard located Adventure anchored inside Ocracoke Island. The next morning, his two sloops entered the channel and were spotted by Teach. Coming under fire from Adventure, Ranger was badly damaged and played no further role. While the progression of the battle is uncertain, at some point Adventure ran aground. Closing, Maynard hid the majority of his crew below before coming alongside Adventure. Swarming aboard with his men, Teach was taken by surprise when Maynards men sprung up from below. In the melee that followed, Teach engaged Maynard and broke the British officers sword. Attacked by Maynards men, Teach received five gunshot wounds and was stabbed at least twenty times before falling dead. With the loss of their leader, the remaining pirates quickly surrendered. Cutting Teachs head from his body, Maynard ordered it suspended from Janes bowsprit. The rest of the pirates body was thrown overboard. Though known as one of the most fearsome pirates to sail the waters of North America and the Caribbean, there are no verified accounts of Teach having harmed or killed any of his captives. Selected Sources National Geographic: Blackbeard LivesQueen Annes Revenge

Essay Assignment

Essay Assignment Essay Assignment Essay Assignment: A Plan of Actions Essay assignment is not difficult at all, if you have a definite plan of actions, of course. You see all the essays are similar to each other as they have their own definite structure; if you follow this very structure you will never be in trouble with your essay assignment writing. Essay Assignment Writing Steps Thus, this is essay structure and a brief plan of what you have to do if you want to succeed in your essay assignment writing: Choose a topic for your essay assignment writing; at this point, it is recommended to choose a topic, which it will be rather interesting for you to deal with, or otherwise, it will not be simple and interesting for you to be engaged into the process of your essay assignment completing. Try to find as much literature devoted to the topic of your essay assignment, as it is possible in order you could present full information related to the topic of your essay assignment. After you have researched the topic of your essay assignment, think which findings you have made and try to stay concentrated on them during the process of your essay assignments writing: Remember that your essay assignment should consist of the following parts: an introduction where you present the topic and the aim of your essay assignment along side with the thesis that is considered to be the main point of your essay assignment; the body where you have either to prove or disapprove the thesis you have presented in the introductory part; the conclusion, where you have to restate your thesis one more time and to prove its relevance with the help of the findings you have made in the body. After your essay assignment is ready, we recommend you to proofread it and edit it in order to make it free from grammar mistakes, which greatly influence your grade for the whole essay assignment writing. If you have an opportunity to give your essay assignment to be proofread by the professionals, who work for the assignment writing services, do it, as this very proofreading really guarantees that you are going to get the highest grade for your essay assignment writing. Essay Assignment: Concluding Note This is an approximate plan of your actions you have to make in order to succeed in essay assignment writing, if you are going to need some additional consultation you can always appeal to our custom writing service and to receive all the answers you are in need of within the measures of our assignment writing help. Read also: Essay Term Paper on Doing Business in China Creation Paper Cause Effect Papers Analysis Case Studies Term Paper Editing

DNA Fingerprinting Research Paper Example | Topics and Well Written Essays - 1250 words

DNA Fingerprinting - Research Paper Example The high rate of variation results because DNA fingerprinting relies on non-coding hyper-variable sequences to produce a unique pattern of bands for each individual. DNA profiling relies on the discovery of a broad range of restriction enzymes and their specificity. DNA typing has a wide range of applications from paternity testing, criminal investigations, and population studies to identification of tragedy victims. Other applications are in conservation biology and evolution studies. However, DNA typing presents its challenges especially concerning the amount of sample and accuracy of the process. Introduction DNA fingerprinting has caused a revolution in the world since its description in 1985. Deoxyribonucleic acid is present in all body cells. DNA consists of a sugar, four nucleotides, and a phosphate group. The nucleotides commonly called bases differ in the frequency of occurrence and the order in which they occur. The general DNA structure is similar in all individuals. Howev er, the order and frequency of bases brings a remarkable difference between individuals. DNA fingerprinting presents a profile of an individual’s DNA. The four bases namely adenine, cytosine, thymine, and guanine form unique sequences on the two DNA chromosomes. Studies reveal that there are sequences that encode for essential proteins that are necessary for all cell functions. Geneticists called these coding sequences exons. In addition, there are non-coding sequences, the introns. Studies have revealed that the coding sequences are present in every individual because they code for proteins that drive the life process. These sequences have great similarity in individuals and display limited variation. On the other hand, the non-coding sequences portray a high level of variation and form the basis of DNA profiling. Basis of Fingerprinting DNA profiling is currently the most powerful tool in individual identification. It utilizes the variation of the non-coding sequences to pr oduce unique profiles for each individual (Starr et al 247). The variation in these sequences is too high and this minimizes the probability of two individuals having identical profiles to virtually zero. Due to their high level of variability, geneticists call them hyper- variable regions. These regions consist of about ten to fifteen core sequences that may repeat themselves severally at different locations in the chromosome. The non-coding regions appear in between the coding regions. The frequency of repetition of these highly variable regions results to the differences among individuals. Studies indicate that only identical twins produce similar DNA profiles. The reliability on DNA profiles overrides the traditional fingerprints. The environment contributes greatly to the patterns of the fingers of an individual and the method presented its challenges. DNA fingerprinting presents a great potential in providing accurate profiles that can differentiate two individuals. Closely re lated individuals display a level of similarity in the profiles depending on the level of correlation. Procedure of Running a DNA Fingerprint DNA fingerprinting is laboratory technology involving several procedures. The discovery of restriction enzymes, which cleave DNA at specific recognition sites, formed the stepping-stone to DNA fingerprinting. The initial step in DNA typing is the isolation of DNA from the sample. Samples may be blood, cells, saliva, urine, hair follicles, bones, teeth, and hair fragments (Read 21). Geneticists recognize the existence of both nuclear DNA found in the cell nucleus and mitochondrial DNA in the mitochondrion. The amount of sample available determines the type of DNA isolated. In cases where small samples are available

Nutrrition Essay Example | Topics and Well Written Essays - 1250 words

Nutrrition - Essay Example Teenagers require protein during their years of high activity and rapid growth to assure healthy muscle growth and tissue formation. The elderly are susceptible to osteoporosis and loss of bone mass due to a lack of calcium in the diet. Getting the correct amount of fat, protein, and calcium has a significant impact on children, teenagers, and the elderly and is essential for good health. From the moment a baby is born until the age of five the brain goes through substantial growth that is aided by the amounts and types of fat consumed. People have become more aware of the fat consumed by children and its correlation to childhood obesity. The latest trend in diets for children includes a low fat component, but there have been concerns about its effect on long-term brain development. Seventy five percent of the brain’s development takes place in the first three years of a child’s life (Rask-Nissila et al., 2000, p.999). During this period it is essential that children get adequate fat to aid in the proper development of the brain. Current USDA guidelines call for a fat intake of between 30 and 40 percent of the total calories during the first year and gradually decreasing to 30 to 35 percent by age 4 (Gidding et al., 2006, p.546). Increasing the fat level beyond this point may lead to childhood obesity, and Rask-Nissila et al. (2000) suggests that, †Å"children with high serum cholesterol values are predisposed to atherosclerosis and coronary heart disease (CHD) later in life† (p.993). Lowering the level below 30 percent has been a cause of concern for brain development or other neurological health issues. It is known that children who are malnourished during their first year of life develop acute intelligence deficiencies as a teenager (Rask-Nissila et al., 2000, p.999). While lowering the serum cholesterol level in children by a moderate amount may not result in any neurological problems, children with

In what way is cultural and national identity a major concern in this extract Essay Example for Free

In what way is cultural and national identity a major concern in this extract Essay The extract makes constant references to cultural and national identity through the style of the text, the imagery of the clothing and appearances of people. There is also indication to context through the beliefs of people in the places that Jonathan visits and their rejection towards him. Bram Stoker uses this cultural and national identity to contrast the one of that Jonathan possesses. Throughout the text, there is extensive description on the appearances of the people and sometimes architecture of the differences places the protagonist visits, depicting the differences of culture and national identity. They wore high boots, with their trousers tucked into them, and had long black hair and heavy black moustaches very picturesque, but do not look prepossessing. † These descriptions give clues to their context and when the appearance shifts rapidly, there is a clear understanding that the protagonist is travelling to new places quickly. This travelling is another clue to his context, with the existence of travel writing and trains. The culture and national identity of the different places that Jonathan travels to is an indication that he is no longer in his modern society but travelling deeper and deeper into a culture that almost lives in the past. This is shown by the imagery of the people in the different towns, â€Å" with short jackets, and round hats, and home-made trousers. † These people are highly superstitious and this is conveyed by the landlady’s concern for Jonathan as he is leaving on the 4th of May. In her culture, there is superstition upon the next day as it believed to be the day where â€Å"all the evil things in the world will have full sway†. The crucifix and rosary are symbols of her culture and nationality and are used to wear away the abhuman. This â€Å"old† way of life seems almost primitive and uncivilised compared to the â€Å"new† modern context that Jonathan comes from. As he travels from the West to the East, there is contrast between the clothing that they wear and also the beliefs within the people. Jonathan clearly comes from a more technologically and academically advanced society and this is shown through the epistolary form of the text which can be identified from the dates and locations stated prior every entry and the recount-like narration style. The train in Jonathan’s world is contrasted with the horse and carriage in the less advanced world he has travelled to. â€Å"[He] cracked his big whip over his four small horses, which ran abreast, and we set off on our journey. The late-Victorian context, anti-modernism and anti-rationalism is reflected in the locations Jonathan travels to. It is especially obvious when he passes groups of people and they call him names such as â€Å"â€Å"Ordog† Satan, â€Å"Pokol† – hell, â€Å"stegoica† – witch†Ã¢â‚¬ . The people of the town show a rejection towards Jonathan as his modernity clearly does not belong in their society. They criticise him as a notion to criticise his modern kind for the abnormal behaviours of their world and the beings that possess these characteristics, the abhuman. Although there are differences in the nationalities, the identification of the abhuman in this area is uniform – â€Å"â€Å"vrolok† and â€Å"vlkoslak† – both mean the same thing, one being Slovak and the other Servian for something that is either werewolf or vampire. † This again depicts the large amounts of superstition and rejection towards science which is then contrasted with the rationality of Jonathan. The Eastern towns that Jonathan travels to are seemingly ‘abhuman’ as they believe in strange superstitions and do not believe in modernity and change. They are relatively primitive and do not embrace modern technology such as trains. This behaviour gives the reader that sense of abnormality and the abhuman as they see things through first person narration trough Jonathan’s point of view. Summarily, Stoker has used an epistolary style and other features to convey Jonathan’s context which is then contrasted with the descriptions of the unfamiliar locations that he travels to. This strange superstitious behaviour is used to contrast between the civilised and uncivilised, progressive and regressive, human and abhuman.

Essay --

Acid rain has a harmful impact on the environment which is a serious environmental problem that affects large parts of the United States and Canada. Acid rain is particularly damaging to lakes, streams, forests and the plants and animals that live in these ecosystems. Acid rain is referring to a mixture of wet and dry deposition from the atmosphere containing higher than normal amounts of nitric and sulfuric acids. They are oxidized in the air until they are converted to sulfuric and nitric acids. These acids are then captured by raindrops which fall to the earth as acid precipitation. This process is called deposition. We know this as acid rain, but we can have acidic snow or hail and even acidic dust particles falling from the sky. It can occur in natural resources, such as volcanoes and decaying vegetation, and man-made sources, primarily of sulfur dioxide and nitrogen oxides resulting from fossil fuel combustion. Acid rain comes in wet deposition or dry deposition. Wet deposition is any form of precipitation that removes acids from the atmosphere and deposits them on the Earth’s...

American Rice Inc. in Vietnam

American Rice’s strategy is to expand internationally by using one of the three main rice manufacturers in Vietnam. The horizontal integration with Vianafood allowed ARI to expand internationally and enter new markets. This expansion within the same industry was necessary for ARI in order to achieve an economy of scale. This venture brings ARI a larger customer base, bigger facilities, the first American rice maker in Vietnam, a larger work force, lower cost production, new relationships with suppliers and customers, and tax benefits as a result of the joint venture. ARI’s main input for the joint venture is to set up a management team that will run the operation and to consult the plant operation, plant design, improvements, and marketing. Also, ARI will provide machinery, equipment, technology and some working capital. In contrast, Vianafood’s main input was to provide a sufficient quantity and decent quality rice at a competitive cost, obtain government license, and tax benefits from the government. In addition, Vianafood will provide their Can Tho property, rice milling, equipment, labor, and other infrastructure at Can Tho. Another aspect that ARI was able to benefit from is that Vietnam offered consistent exportable rice volumes. The Vietnamese rice industry did not overlap with the same markets as ARI. This can potentially increase the market share and sales for both companies. U. S. share of world rice trading was in decline and U. S. rice imports were rising. Vietnamese offered low cost rise production, room for expansion, increasingly business friendly. I believe that ARI is taking the right steps in order to become a bigger international competitor in the rice market. However, I don’t think it will be enough to reach their goals. Also, I think that their plan for this joint venture is not coordinated tightly enough from a managerial aspect. ARI is not paying enough attention to the culture of this business in Vietnam and to the uncertainty and dependency of Vianafood on the government regulations that can dramatically affect the success of this venture. On the other hand, ARI research on the rice market in Vietnam proves that there is a potential of success and growth in this market. Exhibit B shows that both sides mostly work in the same line of business, and both companies can benefit from the relationship. For example, ARI can benefit Vianafood with their higher quality rice, while Vianafood can benefit ARI with lower production costs. I believe that what will determine the success of the venture is whether ARI will be able to culturally develop their business strategy in a collaboration with Vianafood and whether the government regulation will change, and as a result force changes on the terms of the arrangement. The expansion mode that ARI uses to expand into Vietnam is an Alliance, but more specifically, it is a joint venture mode. Both sides come into an agreement of investing funds and resources, and agreeing on a management team that will lead the venture. Yes, I believe that this mode is a good mode of expansion for both of the companies. Both exhibit A and exhibit C show the benefits of an alliance for both sides. This analysis shows that the risk to benefit ratio of ARI acquiring Vianafood is too great and therefore it will be much smarter to go with an alliance. ARI has other alternatives for expanding into Vietnam. Those alternatives are; buying out an exciting company in Vietnam, merging with a company in Vietnam for a certain amount of equity, or a non equity merging. I think that their decision of expansion mode was the best choice out of these options and their potential of success in the Vietnamese market will be higher relative to the risk that is invested. Yes, I think that this investment will be necessary for the success of this venture. In exhibit D, you can see the potential gains relative to the investment, which clearly shows that according to the net present value calculation the investment should be made. Adding to the finances the value from this investment is very substantial for the ability of both companies to be successful in the global rice market. If we play with the numbers a little and add depreciation to the equation we can see that the useful life of the equipment is 17 years, which can be depreciated in a value of $472,753 per year. System savings plus market premium totals at $1,990,000, giving a total income from the investment after depreciation (before tax) of $1,517,246 per year. Also, the added value of this machinery (taking the financials out of the equation) is very substantial for this ventures success because it can make a higher quality rice with more nutrients and still be saleable at a competitive price. The parboil facility will increase the total yield of rough rice, prevent the loss of nutrients, salvage wet or damaged rough rice and rice germination. Other than the health and quality benefits, the parboil facility has major economic benefits as well. The cost savings were the process of drying the rice, which made the whole process more efficient, the decrease in loss of rice, which was 30%, and the improvement of the whole grain rice yield of about 10%-20%, which increased the quality of rice as well. I believe after looking at the whole picture of financials and the added value that the parboiling facility will add it is an important investment for the success of this joint venture.

Life in times of Second World War Essay

I think it’s tougher to live through a war for an ordinary citizen than a soldier. A soldier in the battle field has little else to worry but about the next battle combined with his own fate. What’s more, a soldier always believes that the final outcome of the war can be influenced by his actions. Therefore he has a sense of participation and assurance to the results. However, for a civilian, a person detached from the field of action, there is nothing to do but to wait and hope. Many would say this situation is far better than to risk life in the battlefield; however, my personal experience says that the feeling of inaction and helplessness that comes being a civilian is choking. There is nothing more depressing than listening to war news while being unable to influence its outcome in any significant way. I was suffering from stomach ulcer when the war had started and the military doctors had refused to accept me in the services. It’s true that as a wartime civilian I actively engaged myself in health institutions, where serving the wounded gave a sense of contribution to the war efforts and belongingness to the conflict that had so deeply afflicted the lives of over 10 million people. The first phase of the war Although we had declared war upon Germany in ‘39, there was no feeling of anticipation of war or sense threat anywhere in London. No one really took the announcement any more serious than a brawl between two children (Wilson, 41). I was a teacher in a boy’s school and the shining and exciting faces of children represented as if an exciting cricket match was awaiting then. Then everything suddenly changed. I heard with a growing sense of threat the advancements that belligerent German armies made through continental Europe Wood and Depster, 155). It was incredible how nothing seemed to stand before them. Belgium, Poland, France, each falling like a pack of cards before. And then the first bomb struck London in September ‘40. So far I can recall, there was no panic, but a doomed sense of determination that we all felt, eager to carry out our own duties in the process (Fusell, 29). The local authorities had tutored us well on the use of gas masks and bunkers in times of raids. Blackouts were everyday event. Whenever there was a raid by German warplanes, which was daily, the entire city switched itself off, plunging everything in absolute darkness. It was a unique experience-a sense of thrill combined with dread as our warplanes rose high to combat the German bombers. (Fusell, 15) I took shelter in a large bunker that was built in the back park. Many people, with a garden space in their home, had built Anderson shelter and stayed put there. Many like me, choose the public shelter. I don’t know about others, but just sitting there quietly with so many people around inspired me with comfort and security (Air Ministry, 16). Public shelters were less safe of course, and being of larger dimensions they were easily prone to attack. As it happened, unfortunately some of them were struck by bombs and many innocent lives were lost (Fusell, 15). If anything this further resolved us to face the flying German menaces. Every morning when I left the shelter and moved through streets of London, smoldering buildings, shattered vehicles and running ambulances met the sight. I knew people had died during the German raids and it gave me a guilty feeling, having survived the night when many of fellow citizens could not. The bombing lasted for two full months and every day I followed the same routine of spending the night in the dark, blacked out shelter. After the end of bombing by end of October, I thought perhaps things would return to normalcy. I really wanted that. The scarred face of London, the wreckage of buildings and lives lost filled me with disquiet. But as news came pouring in of German advances and expansion of war in Africa and Asia, I did not see any end to the conflict (Wilson, 65). The daily life had suddenly changed its character. In almost a complete reversal of the situation, the security, comfort and ease of former days were replaced by a continued sense of urgency and parsimony that pervaded the entire London Wood and Depster, 155). Gone were the days of daily parties, weekly sojourns, weekends at country houses, and the luxuriant English life style. I had personally been only occasionally involved in these attractions, but as I used to travel from my school to home in the evening, music and revelry were heard from many of the pretty bungalows and houses-this was in the pre war day. It had all suddenly died out. Most of the men had left for war, and women had stepped out to fill the vacant positions Wood and Depster, 155). England did not produce sufficient quantity of food to meet its own requirements and imported most of the food grains and items for its consumption (Wood and Depster, 155). Wartime conditions had severely restricted the food supply and we saw implementation of rationing system, where food was allocated through family quota (Gorrora, 71). I was never a glutton, but over the years, tea had become one of my daily requirements. With war, rationing and quota, tea vanished from the market. Other items of daily requirements-sugar, beef, and milk also became extremely scarce. No one complained of the scarcity, but everyone felt the pinch of it. After the London bombing I volunteered to join an emergency medical camp, which brought a constant engagement and action in my life. But it was not the type of engagement I could cherish. Meeting severely injured men, women and children, soldiers who had lost their limbs or were dying due to diseases, gangrene and fatal wounds was an unbearable exercise for my will and personal stamina (Wilson, 71). However, despite my personal sense of despair, there was a rising hope within England that it would stand against the Axis powers and this hope in itself was a motivation enough for me to work in the hospital day and night. There were many nights in continuation when I hardly closed my eyes for an hour Our hope and endurance finally paid off when after 5 years of bloodshed, the war finally culminated. We were already prepared by the general tidings for this news, but the immense relief brought by even this known information is indescribable (Wilson, 101). It appeared that after being buried alive for years, I had once again appeared on the surface, free to breath the fresh air, free to see the sun, free to live again. Reference Wilson, E. Dangerous Sky: A Resource Guide to the Battle of Britain. Greenwood Press, 1995. 128 pgs. Wood, D. and Depster, D. D. The Narrow Margin: The Battle of Britain and the Rise of Air Power 1930-40. Hutchinson, 1961. 538 pgs. Air Ministry. The First Great Air Battle in History: The Battle of Britain, an Air Ministry Record of the Great Days from August 8th to October 31st, 1940. Garden City Publishing, 1941. 56 pgs. Fussell, P. Wartime: Understanding and Behavior in the Second World WarBook; Oxford University Press, 1990. 330 pg Burdett, Gorrara, C and Peitch, H. 1999. European Memories of the Second World War. Berghahn Books, 1999. 338 pg

Overpopulation Essays - Population Ecology, Human Overpopulation

Overpopulation Essays - Population Ecology, Human Overpopulation Overpopulation By: Eric Krause Do you feel that all humans have the right to enjoy natural beauty? The right to decent, uncrowded shelter? The right to eat healthy food and drink pure water? To breathe clean air and avoid pesticide poisoning? Most people would say every human has a right to all of these things, but in some areas of the world these rights are not being met. Most species have a sideways "S" shaped graph reflecting growth rate, meaning the species will go up in total population but will eventually start to go down again. The human population graph resembles more of a "J", starting out low and then skyrocketing straight up. At our current growth rate the world's population of 5.8 billion would double in only about 45 years. The United States population would double in less than 100 years. Today the birth rate is about three times the death rate world wide (The Population Explosion). The closer these two rates are, the slower population growth will be. Because of all of these reasons, efforts by the government should be made to slow down the world population growth. Overpopulation is becoming a bigger concern as the growth rate continues to skyrocket. Overpopulation is sometimes mis understood or mistaken with other issues. Overpopulation does not deal with crowding, but in fact, density is irrelevant to questions of overpopulation (Adams J.A. Crusade Against Overpopulation). What is relevant is carrying capacity. Carrying capacity refers to how much an area can hold having all things at equilibrium, including all plants and animals. An area is overpopulated when its long-term carrying capacity is being degraded by its current human occupants. David Pimentel at the Carrying Capacity Network stated, "By this standard, the entire planet and virtually every nation is already vastly overpopulated." Some people say the earth is not overpopulated since the United States can produce more food and products than are used. That is true in the U.S. Now if you look at it world-wide the products we have are often from other countries. These other countries a re often not as well off. These other countries are either in severe poverty or their cities are becoming overcrowded (STOP: Everyone must be educated about the realities of overpopulation). Although the U.S. is not in trouble at this time, when you look at the whole world you may see a different picture. Eventually the rest of the world will also have an effect on us. The impact of humans on their environment has to do with three factors. The first is the number of people. The more people there are the more resources are used. If too many resources begin to be used they will run out before they get a chance to be replaced. Leaving all plant and animal life with nothing and everything will eventually die off. The rainforests are a good example of this. The second is the amount of resources consumed by the average person. If people become wasteful and don't conserve resources now, the resources that were wasted will not be able to be used in the future. The United States is one of the most wasteful countries there is. We are more wasteful than necessary. Recycling has helped quite a bit, but the problem has not yet been fixed. The third is the environmental damage caused in the manufacturing of the goods consumed. Manufacturing grows as people demand more manufactured goods. If too much manufacturing takes place many plants and animals begin to suf fer. It may not have an impact on us for a while, but after many years pass, the availability of food, water, and shelter will begin to decrease. Another problem caused by the rapid growth rate is to the environment. Bio diversity plays an important part in the survival of all species. It is the multiplicity of plants, insects, and animals on Earth that makes the survival of all species possible. A planet without a suitable habitat for non-human creatures will soon not be suitable for humans either. Once humans expand enough and kill off a lot of plant and animal life, what are we going to eat? As human numbers grow, we demand more space and resources from

A Votre Sante Teaching Note Essay Example for Free

A Votre Sante Teaching Note Essay ? Additionally, the case questions require both quantitative and qualitative analyses of the business issues faced by AVS. AVS has been used in a graduate-level managerial accounting class for MBAs, and would be most appropriate for an advanced undergraduate or a graduate-level accounting or MBA course. The detail in the case is rich enough to support a variety of analyses. Alternative uses could be to have the student construct a cost of goods manufactured statement or a traditional financial statement, both of which reinforce the differences between product and period costs. Additionally, alternative decision analysis questions could be developed using the variable and fixed cost structures described in the case. Case question number two is only one example of a potential decision analysis question. The contribution margin income statement (Teaching Note Exhibit 1) is fairly straightforward, with the following concepts or calculations causing the most difficulty: The inclusion of liquor taxes and sales commissions in variable costs: These are both period expenses, but are clearly based upon the number of bottles sold, and therefore are included in the variable costs. Where to include the wine master expense: Since the wine master is paid according to number of blends, not number of bottles, this expense is listed as a fixed cost. Arguably, it could be listed as a variable cost, given that the cost will be based on the number of wines produced. As part of the discussion we will examine the rationale behind listing wine master as a fixed or a variable expense. Barrel expense: The case states that the barrels produce the equivalent of 40 cases of wine. A case of wine is post-fermentation/bottling and therefore after the 10% loss has occurred. The barrels contain the wine at the start of the process. Therefore, there have to be enough barrels to hold all the wine at the beginning of the process, not at the end. This factor results in 63 (62.5) barrels being required for the harvest2. Teaching Note Exhibit 1: Contribution Margin Income Statement Part b asks, â€Å"What is the maximum amount that AVS would pay to buy an additional pound of Chardonnay grapes?† There are three parts to calculating this answer: the benefit from the additional Chardonnay wine to be sold, the relevant costs related to producing this wine and the opportunity cost of not producing as much Blanc de Blanc wine. Teaching Note: Exhibit 2 displays the calculations relevant to this decision. Chardonnay regular wine requires a 2 to 1 mixture of Chardonnay and generic white grapes. Therefore, the 18,000 pounds of Chardonnay grapes will be combined with 9,000 pounds of generic white grapes. The 27,000 pounds of grapes will result in an additional 9,000 bottles of new Chardonnay regular wine being produced. However, it will also result in a 3,000-bottle decrease in the amount of Blanc de Blanc wine produced, since some generic grapes will now be used for the Chardonnay-regular wine. Recall that only Chardonnay wine is processed in barrels. A Votre Sante Teaching Note. (2016, May 31).

Age discrimination in workplace Essay Example | Topics and Well Written Essays - 2250 words

Age discrimination in workplace - Essay Example According to Gregory (2001), â€Å"Employers commonly make decisions affecting older workers that assume these workers are no longer capable of performing adequately† (Gregory, 2001, p.4) Age discrimination is one of the major problems in the organizational world nowadays. At the same time, avoidance of experienced workforce is suicidal for an organization. It is better to keep a balanced workforce in organizations which includes both younger and experienced employees. However, many organizations have the habit of avoiding the interests and needs of older employees while they give more importance to the needs and demands of the younger ones. In short, age based discrimination is not a myth but a reality in organizations. According to Torrington et al. (2011), â€Å"Human resource management (HRM) is the basis of all management activity†(Torrington et al., 2011, p.4). Human resource management or HRM is responsible for age discriminations in organizations. Recruitment, r etention, training and development, allocation of jobs, deciding promotions, dispersing remuneration and incentives etc are some of the major human resource functions. Putting the right person at the right place at the right time is a major HRM function. HRM adopts several strategies to identify the right person for a particular job. Age is often a criterion while HRM decides about the recruitment of a candidate to a particular position. The topic age discrimination at workplace attracted me a lot because of the ethical dimensions involved in it. It is unethical to avoid, neglect or discriminate a person because of his age even if he had served admirably in the past for the organization. My father is a victim of age discrimination in current organizations. Even though my father worked hard and brought so many advantages to his organization, a fresh candidate with less qualification was appointed as a manager on top of him. Because of this humiliation, he was forced to resign from hi s organization even though he had a lengthy service with that organization. He discussed some of his bitter experiences with that organization. He has point out that his organization treated him differently while he was young and old. In short, his bitter experience motivated me to research this topic or the age discrimination at workplace more deeply to get more insights about the topic. This paper analyses the various aspects of age discrimination at workplace. HRM & Age Discrimination at Workplace Recent research has highlighted a so-called "prime building block" of HRM – the principle of "AMO". There must be sufficient employees with the necessary ABILITY (skills, knowledge and experience) to do the job; there must be adequate MOTIVATION for them to apply their abilities; and there must be the OPPORTUNITY for them to engage in "discretionary behavior" – to make choices about how their job is done (Buchan, 2004, p.3). From the above findings, it is evident that expe rience plays a vital role in the success of organizations. No organization can develop properly with the help of fresh employees alone. Same way, it is difficult for the organizations to remain competitive if it keeps only experienced employees. A mixed bag of fresh and experienced employees may serve better for an organization. Careful blending of youth and experienced employees may help an organization to develop new ideas and introduce it successfully in the market. Younger generation is capable of bringing new ideas. But these new ideas require the fine tuning from the experienced employees before an organization introduce it succ

Islamic marriages in the United Kingdom Essay Example | Topics and Well Written Essays - 2000 words

Islamic marriages in the United Kingdom - Essay Example Marriage is one such key event and the religion impacts and dictates that event as well. This is particularly applicable to Islamic marriages, with all aspects of the union based and dictated by the religion of Islam and its teachings. In United Kingdom (UK) also, Islamic marriages are conducted on those lines, with the marriage or nikah being conducted with or without official registration under UK laws. When the marriage is not registered under UK laws, its validity is questioned, leading to host of problems for the women. With those Islamic marriages being considered null and void under the UK laws, a Muslim man have the dubious advantage of marrying more than once without officially divorcing his wife and also denying his wife various rights and benefits. This paper focusing on the existence of Islamic marriages and the maximal non-registration of those marriages in the United Kingdom, will discuss how those marriages have no official or legal recognitions, thereby leading to man y legal and personal problems for the Muslim women or in particular wives. Arranged marriages are more common in the Islamic religion, and that is visible in the Islamic community in UK as well. The arranged marriages are closely related to the â€Å"closed system† because it kind of helps to preserve the family traditions, rituals and the maintenance of kinship among the relations. Even if a Muslim man and woman decides to get married, without the initiation done by the parents, then also marriage is arranged according to Islamic customs. However, the basic Islamic viewpoint is, Islamic families in UK or in any country has to follow conservative norms regarding the marriage and the resultant evolution of family, thereby avoiding same-sex marriage, living together outside marriage, etc., for them to be constituted as a family. In an Islamic perspective, a family should normally consist of a legally married couple, their children, their parents, other relatives, etc. The empha sis is that a family comes into existence only through two means: blood relationship and importantly Islamic authorized marriage. This is mentioned in the religious texts as well, â€Å"And it is He Who has made man from water: The He has set up relationships of family and marriage: And your Lord is ever All Powerful (over things). [Surah AI Furqaan: 54]1. This focus on marriage being a relationship between an heterosexual man and woman forms a key part of Islamic marriage. Mernissi further validates this by stating, â€Å"The dynamics of shared spaces between the sexes can best be understood by analysing the functioning of the conjugal unit, the only model of heterosexual relationships that Muslim society †¦offers to its children.†2 However, all Islamic marriages are not similar, with the actual wedding ceremonies minimally or maximally differing according to the culture or nationality of the Muslim people involved in it. For example, a Pakistani Muslim wedding could b e different from the Malaysian Muslim wedding in certain aspects. â€Å"Many of the Muslims who marry are from widely different cultures - for example European, Turkish, African, Malaysian, and so on.†3 Another key or even anti-feminine aspect of the Islamic marriage is polygamy, with Muslim men being allowed to marry more than one woman at a time. â€Å"Man may have more than one wife, up to the limit of four wives simultaneously - so long as it is

How Mass Media and Communication Changed Great Britain Over the Last Essay

How Mass Media and Communication Changed Great Britain Over the Last Years - Essay Example Apart from transmitting the culture of a society from one generation to another, the mass media is very important in collecting information on the various aspects of human life like health, education, environment, economics, politics, culture and social changes. They then communicate any changes in these and help in correlating the many parts of the society in regard to changes in the environment. Because of this, mass media has been able to bring lot of transformations in many societies including Great Britain, especially in the last 10 years. Media-mediated/media-enabled changes in Great Britain There has been considerable experience in relation to the value and role played by the mass media and communication systems in Great Britain in health promotion and bringing about changes in health policies. One of the best examples of this is the public smoking ban. Under this ban, no one is allowed to smoke in places that people visit to obtain various goods and services, especially enclo sed places (Bbc.co.uk. 2010 and Opsi.gov.uk. 2010). These include shopping malls, restaurants, bars, any government premise or office among others. Many people agreed with the ideas of Mrs. Hewitt â€Å"not only will we be able to protect non-smokers and the huge majority of pub workers from the harmful effects of smoke. It will also provide smokers with an environment where it's easier to give up" (BBC News 2005, par ). This bill was, therefore, used to encourage the quitting from smoking in Great Britain. Through the use of mass media approaches, organizations dealing with health matters have been able to conduct some social advocacy which has promoted personal education. According to Catford (1995), the mass media are powerful in promoting health and bringing about responsive organizational and personal changes through the promotion of health products and discouraging the use of destructive products, introducing personal health skills and, providing information and advice on hea lthy living. This, in turn, has led to significant changes in personal and group behaviors in regard to issues affecting health. They have also resulted to environmental and organizational changes. Media outlets that have been important in promoting health in Great Britain include newspapers, television, radio, leaflet, posters and books. Mass media reports about the environment have led to a number of changes in regard to the treatment of the environment. Mass communications have played an important role in communicating environmental issues. Among the hot issues in this respect include global warning and pollution. In regard to this, the mass media has provided an important link between politics and formal environmental science, and the realities of how people and their various social, economic and cultural processes experience and interact with their environment. Continually, they report of the ongoing public understanding and action or engagement on with environmental issues lik e international conferences on the environment and their resultant declarations or resolutions (Boykoff 2009). Although the mass media and communication do not determine engagement, they have greatly increased environmental awareness and valuation by the entire Great Britain society. In essence, mass media have enabled the people of Great Britain make sense of the various complexities relating to governance and environmental sci

The Reality of Body Image through Social Media

The Reality of Body Image through Social Media Ahmad El-Zein As a society, people have and continue to look down on others with different perspectives in both positive and negative ways. To this day, social media has affected and changed our way of looking at ourselves or how we look at others. In other words, social media has affected the way we look at body image. Everyone is unique because of their individual, physical traits. Even though we have our opinion on our perfect body, changing ones personal features takes away from their individuality. Social media changes our perception of beauty and body image. It allows us to think of others in a different point of view which may affect how we feel or think about ourselves.   Did you know that the average woman is 54, and weighs one hundred and fifty pounds? The average female model is 511 and weighs one hundred and seventeen pounds (Chojnacki). The average male is 510 and weighs one hundred and eighty-three pounds. The average male model is 62 and weighs one hundred and sixty-five pounds. Eighty percent of women say that women magazines, ads, and television make them insecure (Dam). Forty-two percent of girls from the first through third grade say that they want to be thinner. So how do we think in our right minds that it is appropriate or okay to show Photoshop models as an idolized image of beauty? It is quite mind-boggling and heartbreaking to compare when we see ribs, collarbones on an animal. It is gut wrenching and viewed as abusive, yet when we see it on a male or female, it is described as being beautiful or sexy, and what to strive for and how it is healthy. We are told that men are all needed to have abs and muscles to be attractive. Social media wants us to see the physical attributes of people and not the mental attributes. Once in a blue moon, Seventeen Magazine, Vogue or Vanity Fair will show a pretty, attractive face that needs a little fix here and there, yet the aggressive use of techniques like the other times is disturbing, dont you think? Instagram has a huge affect on body image. Tell me you have not used an Instagram filter that makes you look better before uploading or editing a photo before posting it on other social media websites such as Facebook. It is as same concept yet to a more extreme. As quoted by Professor Susan J Paxton Social media has allowed us to view pictures in magazines and on TV that show thin, attractive women or muscular, lean men have been shown to lead to body dissatisfaction. Now do not run off thinking I am saying models and celebrities are ugly and not beautiful without Photoshop because that is clearly not true. However, what is true is that social media has altered the way we see people, and we define them as either attractive or ugly/hideous. It may influence people to on the wrong path, as in approaching drugs or medicines that may alter the way someone looks in a positive way. The word Beautiful is naturally symmetrical to the eye and is not perfect. Sure people will get bags under at some point, it does not mean their ugly, forty-year-old women can have cellulite in her thighs and still be in shape and does not mean she is ugly. A man can be overweight and not have the perfect model body, but it does not mean he is ugly. What makes a person ugly is how he or she behaves towards themselves, others or to the world. What makes someone beautiful is how they love themselves, others and the world they live in. Accept the fact social media does not give you the truth and accept that you were born with what you have. Dont go comparing yourself to professional models and celebrities. Their main job is to maintain an appearance. They have their connections, recourses and access for expensive treatment, vacations, and designer clothes. Just remember, reality is different to what gets posted through social media. We have to remember that we are all beautiful in our way. You need to get that tape out of your head that is telling you that models and celebrities who consistently post on social media are winning at life. Ladies, the world is not expecting you to be a size DD (Double-D), just be who you are. The world does not expect us, men, to have abs. Just be who you are. The media has created so much of a problem to this day. The downfalls through social media are that people view ugliness as someone with less appealing physical attributes that they may compare to celebrities or models. Getting the specific amount of likes on Instagram or Facebook does not define you on how you look. Success is at your fingertips. Your success is not based on your bra size, or how big your biceps is. It is based on your morals, passions, personality and so much more than just appearance. From now on, dont let social media tell you h ow your body should look. Works Cited Chojnacki, Mary Signe, et al. Influence of Magazines on College-Age Females Body Image. Depleting Body Image, www.ssc.wisc.edu/~jpiliavi/357/body-image.htm.Web Dam, Julie K.L. How Do I Look? Vol. 54 No. 10. PEOPLE.com, Time Inc, 4 Sept. 2000, people.com/archive/cover-story-how-do-i-look-vol-54-no-10/. Web Paxton, Susan J. Social media can damage body image heres how to counteract it. The Conversation, 12 Jan. 2017, theconversation.com/social-media-can-damage-body-image-heres-how-to-counteract-it-65717.

Superdads :: essays research papers

Superdads A long time ago, way back in the 1950's, there was a cold, icy creature known as the "fifties father." He rarely displayed affection, and he hid most of his feelings behind the newspaper. Most of the child-rearing duties were left to mom. We can kiss those days good-bye! In Western cultures there is an increasing number of men who are extremely active in all stages of raising their children. The old "fifties father" is now becoming the "nineties nanny." These modern "superdads", as we call them, have to manage the tough job of raising children and supporting them financially. Men have to fo this without the help of a previous role model in a past generation to model themselves after. Not having a role model makes being a superdad tougher than being a single mom. It leads to the creation of a "superdad syndrome." Superdad syndrome stems from the fact that boys growing up have very little practice at homemaking. Boys who play with dolls are considered weirdos while girls who play with dolls and participate in sports are trained for anything. Men can do a great job raising their children and providing basic needs, support, and love, but a man can never be a mother. A good example of this is Joel Chaken from New York City. He quit his job as an engineer to stay at home with his baby. His wife was an attorney. After a while he felt isolated at home all the time, and ne wanted to join a support group for new mothers who felt the same way. He was kicked out because he was not a mom, he was a superdad. Men need support groups of their own, for fathers. Even though there is an increasing number of dads taking care of their children, the court system rarely gives full custody to fathers. When superdads get custody of their children, they find it very rewarding to get closer to their kids. They also feel a sense of nobility. Many people look at single fathers with greater respect than single mothers. Fathers are seen as "superheroes." One such superhero dad is Rudy Szabo of Cleveland, Ohio. When his wife left, he quit his job as supervisor ar BEK Industries to stay at home

How to integrate computers into the curriculum Essay

Computer technology has become an integral part of every individual’s life. The advent of computers and their explosive use in practically every field has jolted the human race into what experts call the informational revolution (Veneris, 1984). In the current era, information ahs become so important and central to a business, it has occupied its true place as a resource rather than a by product of business operations. With the current society now headed towards what Drucker (n. d.) claims to be the next information revolution, it is only imperative that we train our future generations in this field like we do in any other subject that is considered to be vital by societal standards such as language, mathematics, general science etc. Being a fairly new field of study when compared to other courses of a curriculum, IT and such are constantly changing due to the technological leaps made everyday. A thing invented today becomes obsolete a month later. Skeptics argued that the technological bubble has burst; leaving in its wake many people broke who invested in dot com companies. This might be true but only to the extent where the boom in the jobs market is not as exponential as it used to be. If we look at the new products that come on market shelves every fifteen days or so, it will be proof enough for the fact that technology has never seen a better time than this before. And this creates problems when one tries to incorporate IT in school curricula. It becomes hard for schools to keep up with the ace of technology and many schools fail to fully equip their students with the skill set needed to compete effectively in the new world. Schools usually pose some questions regarding the matter such as: ? Can computer applications help improve student performance in basic skills and other key areas? ? For what specific skill areas, grade levels, and content areas are computer applications most effective? ? Which kinds and levels of students seem to profit most from using computers to learn? ? Which kinds of computer applications are most effective for which skill and content areas? ? Can computer applications improve students’ attitudes toward school, learning, and their abilities to learn? ? Will improved attitudes translate into better performance in school? These are in fact the key points that they should address and try to achieve the answers to when designing their course strategies. Guidelines to consider are: ? Grade and intellectual level of students ? Scope of subject ? Updating with external sources ? Type of instructor (industry experience or not) These are the most important factors that an institution should consider while designing the curriculum. The appropriate software too is important to compliment the overall course structure. The software to be used should be decided upon: ? User friendliness of software ? Degree of specialization ? Subject area (programming, multimedia etc. ) ? Skill level of students The hardware should be one that can support the requirement of the software. For example an application by Adobe such as the Adobe reader requires a minimum of a Pentium 2 but windows XP requires a minimum of a Pentium 3 processor to function. Hardware requirements are usually best when taken from the software vendor. One thing to note is that students should be exposed to as man types of hardware as they would come across in the corporate environment ranging from keyboards, printers to graphics tablets. References: Abernethy K. , T. Kevin, & Piegari G. Assessing the impact of the emerging discipline of information technology on computing curricula: some experiences.Journal of Computing Sciences in Colleges. Volume 22 Issue 2. Publisher: Consortium for Computing Sciences in Colleges. Dreher F. , Cummings M. , & Harris J. (2006). The role of IT policies in the CS/IS curricula. Journal of Computing Sciences in Colleges. Volume 22 Issue 2 Publisher: Consortium for Computing Sciences in Colleges Drucker P. (n. d. ). The Next Information Revolution. ASAP: E-Commerce. Retrieved January 26, 2007, from http://www. versaggi. net/ecommerce/articles/drucker-inforevolt. htm Veneris, Y (1984). The Informational Revolution, Cybernetics and Urban Modeling. PhD Thesis. University of Newcastle upon Tyne, UK. Zhu L. , & Tang C. (2006). A module-based integration of information retrieval into undergraduate curricula. Journal of Computing Sciences in Colleges, Volume 22 Issue 2 Publisher: Consortium for Computing Sciences in Colleges.

Nintendo †Creative Product Promotion Essay

When Nintendo release a new console or game, they usually conduct a large marketing product to make their products appeal to the mass market. The first way that Nintendo advertise is through television, they usually have their advertisements shown throughout the day and in the evening in order to try to appeal to the family market because Nintendo’s products are usually targeted towards families and children. Nintendo in their television adverts try to make the view have the desire to buy the product, an example of this could be the initial marketing of the Nintendo Wii where the advertisements on television where an showing how people could become fitter by playing Wii games therefore making people desire the product. Another way that Nintendo used to advertise their products in the UK was through advertisements in newspapers and magazines. They used this form of advertising because it appeals to a wide range of people and also the adverts can be changed to suite the target audience of the magazines. Personal Selling Due to the millions of products they sell it is hard for Nintendo to personally sell their own products face to face, most of their products are either brought from the Nintendo online or brought through retailers. Personal selling is mainly done to customers buying from retail stores from the staff trying to sell customers more accessories. When the retailers were selling the Nintendo Wii the staff had a variety of different statistics given to them by Nintendo to show the customer how good the product is and how it can influence the day to day life of the customer. Sales Promotion When the Nintendo Wii came out Nintendo and some of the major retailers selling the product created competitions giving people the opportunity to win a Nintendo Wii, this then creates a buzz around the product and people become interested in what it is and then decide they would desire the product. Nintendo also used sales promotion in retailers where they funded demo stands where potential customers can use the product to see the benefits and decide whether they would like to buy the product, creating a stand for customers to try products is costly however opens up to a wide range of customers who otherwise may not be interested in the product. Public Relations Nintendo and other large companies that have association with creating video games often release statements, images and information in the media regarding the release of their new products. As I stated before in advertising Nintendo advertises its products in many different ways including Television, newspapers, magazines and various websites online. Direct Marketing Nintendo have a section of their website called â€Å"Club Nintendo†, this is where devoted customers and hear the latest news about Nintendo products and also collect stars which can be exchanged for rewards in the shop. Email newsletters are distributed to members of Club Nintendo telling them about upcoming products or evens, this is a great asset to Nintendo as a company because it allows them to build a solid customer base. Walkers Advertising Walkers main form of advertising is through television, this is because crisps appeal to a very wide group of people which affects almost all demographics. Walkers advertise by using ex footballer and television presenter Gary Lineker, this endorsement attracts attentions because Lineker is a well known celebrity and has a comical acting style within the adverts making them entertaining rather than giving information regarding the product. Another way Walkers advertise is through the press this is very important because it attracts a wide range of audience and does not single out one demographic. Personal Selling Due to the product not being large and expensive enough to make one sale make a big difference, walkers to not focus on personal selling. Walkers mainly concentrate on appealing to the mass market, they do this through mainstream advertising and often get involved in helping fund raising for various charity events such as comic relief and cancer research. Sales Promotion The major way that Walkers do sales promotion is through completions they advertise their competitions on television, press and on the packaging itself. Walkers have a separate website just for completions where customers can view and enter all the competitions. The latest competition that Walkers held gave customers the chance to win ? 50,000 through guessing the flavour of a packet of one of their mystery crisps. When deciding how to advertise this competition Walkers had to make a decision whether to advertise it on television, they saw it worthwhile to advertise on TV because if people saw the product in the supermarket without advertising on they may not know there is a competition so with the advertisement on the television then they will see the â€Å"? † on the packaging and be attacked to that product because they have seen it on television. Public Relations Walkers use public relations such as press interviews and articles when they are introducing an new product or altering a classic. More and more products are being cutinised for being unhealthy for the nation, Walkers have reduced the saturated fat in their products by 50% over the last decade whilst maintain the same taste, this has attracted much attention from the media as they see Walkers are working hard to develop new products that will aid the country to become healthier. Direct Marketing Walkers have a section of their website where customers can sign up and hear about the latest games, news and competitions through e-mail. This gives Walkers the chance to advertise there products cheaply and in greater detail to the people who enjoy the product.